Digital Growth Partnership
RJ Digital

Barbarossa Trough & Freiheit Country Store

Two legendary venues. One digital strategy. Zero excuses for people not finding you.

Prepared for Cody Reimer & Justin
Prepared by Ryan Johnson, RJ Digital
Date March 18, 2026

Why Now?

27th

Seguin is the 27th fastest-growing city in America — roughly 7 new residents arriving every day.

129K

New Braunfels projected to hit 129,000 residents by end of 2026, growing at 5%+ annually.

530

Acres of new development breaking ground. Corporate chains are coming. Lock down your rankings now.

The window is now.

These newcomers find local spots through mobile search, Google, and AI tools like ChatGPT and Gemini. When those 530-acre developments fill up, "Barbarossa" and "Freiheit" need to be the first names they see — not a chain that got there first.

The Opportunity

The Barbarossa Trough

Texas Monthly feature. 100-year story. A website that doesn't even spell the name right. When people Google you, they find a truncated title tag, no phone number, and hours that don't match Yelp.

Every bounce is a customer you already earned who couldn't find the door.

Freiheit Country Store

135 years of history. 39,000+ Facebook fans. 61,000 check-ins — meaning 61,000 people who've already been there. None of them can easily share the site, find the event calendar, or forward it to a friend who hasn't been yet.

TCMA Top 5 finalist winning DESPITE your website. Imagine what happens when it actually works for you.

Both venues share the same problem.

Incredible in-person experiences with digital presences that don't match. That's the gap this partnership closes.

The Bundle Advantage

Partnering on both venues creates a unified digital presence across the Hill Country corridor — and saves you money vs. doing each one separately.

$2,000 savings on the build

Two sites bundled vs. single-venue pricing.

37% lower monthly rate

Compared to managing each venue separately.

Separate inquiry routing

Freiheit leads stay Freiheit. Barbarossa stays Barbarossa. No more confusion.

Cross-promotion

40,000+ combined social followers driving traffic between venues through coordinated content.

The No-Brainer Math

This partnership runs $15,000 for the year ($5K build + $1,250/mo).

One booked wedding at $5k covers four months. One corporate event buyout covers the year. A 10% lift in specialty drink sales — like the pineapple jalapéño margarita — pays for itself every month.

A Living, Breathing Partnership

This isn't "build a site and disappear." Here's what working together actually looks like:

Monthly Strategy Call

Review traffic, rankings, what's working. Plan events and specials. "What's the goal this month?" — then we execute.

SEO & Content

Blog posts for Google AND AI search. Keyword targeting for terms you should own. Google Business Profile management for both locations.

Events & Specials Support

Event pages updated as fast as you text me. The pineapple jalapéño margarita shouldn't fade just because the infusion jar got pushed to the back of the bar.

Live Performance Dashboard

Real-time metrics you check anytime. Visitors, rankings, AI referrals. Same system as TKG Custom Homes. No guessing.

Same-Day Response

You text me, I respond. 10 minutes away, not in an office in Austin. That's what "local partner" means.

SEO-Focused Social Content (Add-On)

Cody and his sister are doing great on social. This would be an add-on layer of GEO-optimized posts designed to help AI tools find and recommend both venues. Their voice stays — we add the discoverability.

What to Expect — First 90 Days

Set on Day 1. Reviewed at Day 90. Here's how we prove it's working.

01

Month 1: Launch

  • Both sites designed, built, and live
  • Google Business Profiles cleaned up
  • Yelp / Apple Maps / Bing corrected
  • Blog content calendar set
  • Baseline metrics captured
02

Month 2: Traction

  • First blog posts live & indexed
  • Search rankings climbing
  • Event pages driving traffic
  • First strategy call: review & adjust
03

Month 3: Proof

  • 3–5x traffic increase over near-zero baseline
  • AI search referrals appearing
  • Rankings for primary keywords
  • "It's paying for itself."

Keywords You Should Own (But Don't)

You are currently invisible for 1,500–3,000+ monthly searches across both venues. Here's exactly where the gaps are:

Barbarossa Trough

Search Term Monthly Searches Current Status
barbarossa trough200–400Not ranking (site barely exists)
dive bar seguin tx50–100Not ranking
bars in geronimo tx30–50Not ranking
live music seguin100–200Not ranking
outdoor bar near seguin50–100Not ranking

Freiheit Country Store

Search Term Monthly Searches Current Status
live music new braunfels500–1,000Not ranking (Wix renders empty)
country bar new braunfels100–200Not ranking
beer garden new braunfels100–200Not ranking
family bar with playground new braunfels50–100Not ranking (you HAVE a playground — and Google has no idea)
outdoor bar new braunfels100–200Not ranking

Proof: What This Looks Like in Practice

TKG Custom Homes — launched 30 days ago with this exact approach:

892

Sessions in month one

#1

"Custom home builder Seguin"

73%

Drop in Google Ads CPC

5

AI referrals from ChatGPT — organically

Same approach. Same tools. Same partner. Your venues.

"My god, it's incredible what you know and can do."

— Coy Turner · TKG Custom Homes · Seguin, TX

The Investment

The Build

$5,000

One-time

Two custom websites, built from scratch. No templates, no Wix, no Squarespace. All SEO foundations, schema markup, Google Business optimization, and listing corrections across all platforms.

Monthly Partnership

$1,250

per month · both venues

  • SEO management & blog content
  • Event & specials page updates
  • Google Business Profile management
  • Monthly strategy call
  • Live performance dashboard
  • Same-day response on updates
  • AI search (GEO) optimization

That's $833 per venue per month.

Less than one part-time marketing hire who can't do half of this.

No Contracts

Month to month. If the numbers don't move, walk away. But in 90 days, they will.

📈

Room to Grow

As the partnership proves itself, here's where we expand — when you're ready, not before:

  • Catering landing page + ad spend — drive event bookings for the catering operation
  • Email marketing — monthly specials, event announcements, subscriber list
  • Google Ads — targeted campaigns for events, private bookings, seasonal pushes
  • SEO-focused social content — GEO-optimized posts alongside what Cody and his sister are already doing
  • Additional ventures — new concepts, new locations. The infrastructure and the partner are already in place.

Why RJ Digital

Local — Seguin, TX

Moving to Seguin next month. I drink at your bars. I'm not billing from an office in Austin.

Already Working Nearby

TKG Custom Homes is right up the road. Same community. Same standards.

16 Years of Design Experience

Professional designer since 2009. Currently Staff Product Designer at a Series C tech company. This isn't a hobby.

You Own Everything

Your domain, your code, your content. No hostage situations.

Direct Access

No account managers. No ticket systems. You text me, I respond.

I give a shit.

This is a partnership, not a transaction. Your success is my success.

Next Steps

1

Review this proposal

Questions? Adjustments? Call or text — I respond same day.

2

Shake hands

Month-to-month. No contracts. Just a partnership that starts working immediately.

3

I start building

2–3 weeks to launch. You'll see progress throughout — no black boxes.

Ready to give these venues the digital presence they deserve?